Reimagining Whisky Online
Reimagining Whisky Online
UI / UX Design, Web Development, Web Design
Reimagining Whisky Online
UI / UX Design, Web Development, Web Design
Objective
The Constant Media proudly partnered with Digital Luxury Group (DLG) to reimagine and relaunch the website of Glenfiddich, the world’s most awarded single malt Scotch whisky, with a mission to craft a digital experience as exceptional and enduring as the brand itself.
What we've done
Defined a lifestyle-driven vision to modernise Glenfiddich’s digital presence.
Designed an immersive, visually refined online experience that mirrors the brand’s sophistication and craftsmanship.
Implemented the latest Drupal framework for speed, scalability, and intuitive navigation.
Created flexible content management tools for effortless updates and campaign launches.
Built a future-ready infrastructure to evolve with Glenfiddich’s global audience.
Objective
The Constant Media proudly partnered with Digital Luxury Group (DLG) to reimagine and relaunch the website of Glenfiddich, the world’s most awarded single malt Scotch whisky, with a mission to craft a digital experience as exceptional and enduring as the brand itself.
What we've done
Defined a lifestyle-driven vision to modernise Glenfiddich’s digital presence.
Designed an immersive, visually refined online experience that mirrors the brand’s sophistication and craftsmanship.
Implemented the latest Drupal framework for speed, scalability, and intuitive navigation.
Created flexible content management tools for effortless updates and campaign launches.
Built a future-ready infrastructure to evolve with Glenfiddich’s global audience.
Creative Process
Discovery: Collaborated with DLG to align on Glenfiddich’s lifestyle-focused vision.
Design Exploration: Crafted layouts, typography, and imagery to reflect the premium ethos of the brand.
Technical Development: Leveraged Drupal’s modern framework to unite storytelling and performance.
Optimisation: Fine-tuned usability across desktop and mobile for whisky lovers worldwide.
Launch & Evolution: Delivered a scalable platform designed to grow with Glenfiddich’s legacy.
Results
The new website delivers an immersive, lifestyle-led digital experience that embodies Glenfiddich’s aspirational values. By seamlessly integrating storytelling with performance, we enhanced engagement across global audiences while equipping the brand with a powerful, easy-to-manage platform that is built to scale and evolve with their future ambitions.
Conclusion
By combining The Constant Media’s technical expertise with DLG’s deep knowledge of luxury branding, we created a website that doesn’t just showcase Glenfiddich — it invites the world to live its story.
Works
