Overview
Gordon & MacPhail is a world-renowned whisky company that has been producing exceptional single malts since 1895. Many of Gordon & MacPhail’s bottlings fit into the “Ultra-Premium” category, with single bottles often selling in high 5 figure ranges.
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TCM have been long term partners with Gordon & MacPhail after being brought on to manage and maintain their existing web-presence.
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As well as general maintenance and support, TCM have been actively involved in elements of digital strategy and built many micro-site marketing campaigns on various platforms.
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Gordon & MacPhail’s system requires a fairly complex architecture framework with reverse-proxy, autoscaling and several third party API integrations.
Responsible for Global Maintenance
Hybrid Reverse-Proxy Umbraco System
Custom analytics and datalayer system
Integrated CRM API solution
Working with design partners for premium visuals
Performance focussed, SEO, Accessibility, Best Practices
AWS Custom Architecture Design
SEO Old to New transitioning
Highlights
Ultra-Premium Products ↥
Gordon & MacPhail services ultra-high-net worth customers and operates in the ultra-premium space. We work with the brand team to ensure the successful delivery of targeted campaigns throughout the year.
KPI Tracking & Analytics ↥
As an extended arm of the Gordon & MacPhail digital team, TCM assist with configuration, tracking and reporting on the brand's KPIs and overall engagement stats.
Integrated CRM ↥
The build includes custom API based CRM integration with the brand's core systems.
Call
01792 823 603
Find
The Constant Media Limited
Unit 2
National Waterfront Museum
Oystermouth Road
Maritime Quarter
Swansea
SA1 3RD