Overview
Drambuie is classic, much loved and delicious and distinctive Scottish liqueur that boasts a unique flavour profile, combining sweet honey with a hint of spices and herbs. With its smooth texture and versatile nature, Drambuie is perfect for sipping neat or using as a mixer in a wide range of cocktails.
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TCM have partnered with Drambuie on a number of campaigns and projects over several years including the global brand website. Working as an outsourced digital arm for the brand we actively support them to achieve their campaign objectives.
Full global brand support & maintenance
Multi-locale Silverstripe
Custom analytics and datalayer system
Simple but effective "magazine" style UI and visuals
Highlights
Engaging User Content ↥
The brand wanted to make the site a repository of genuinely useful resources and content for potential customers. The site contains easy to navigate food and cocktail recipes to provide inspiration and encourage brand immersion.
Mobile Optimised Content ↥
Clear and simple mobile navigation was an absolute must, particularly due to the nature of traffic driving campaigns and the type of "useful" content to be used in realtime as people follow recipes on their phones.
Design Agency Collaboration ↥
TCM partnered collaboratively with the brand's chosen design partner to delivery UX and premium visuals.
Call
01792 823 603
Find
The Constant Media Limited
Unit 2
National Waterfront Museum
Oystermouth Road
Maritime Quarter
Swansea
SA1 3RD