We’ve all got to do it!

With such an incredible number of websites now being continuously built and maintained website marketing and SEO have become an unavoidable part of the day to day running of any online business. It’s becoming harder and harder to stay ahead of the game and to keep your site at the top of search engine results. The difference between appearing on page one or page two of a search can be the difference between hitting and missing your monthly targets.

Organic SEO vs Paid Digital Advertising

Striking a balance between organic SEO (search engine optimisation) and payed digital marketing (such as Google’s pay-per-click service – Adwords) is an important issue. Whilst payed marketing services do offer the best guarantee of getting you to exactly where you want to be, they cost a lot more – and tend to convert less efficiently. Moreover when you stop spending they stop working. Organic SEO on the other hand is a much slower process, but, when done correctly the results last longer, have an accumulative effect and cost considerably less.

There is a time and a place for both methods. Emerging sites in highly competitive markets are likely to have to rely heavily on payed digital advertising as organic SEO is likely to take longer to build up to an effective level. PPC nearly always offers the fastest growth – though as you will never be able to second guess every option your users might search for, organic SEO can not be ignored. A combined strategy and regular analytics monitoring is nearly always the best option.

It’s not all bad news!

The way people are searching is changing. Social media advertising, local searches, video searching and map searching are just a few of the ways people are now finding what they are looking for. Google is constantly refining its search algorithms and now, more then ever, content really is king. If your site genuinely is what users are looking for then it will perform in search results. Our design, development and content team can help you make sure this happens.

With PPC website analytics have now become so incredibly accurate and powerful that it is possible to precisely home your paid advertising campaigns and make sure that you really are getting the most for your money.

How can we help?

At The Constant Media we have ensured that our team have a diverse range of skills and that no matter what their specialty every team member has a grounding in all these areas. We will never try to push you unwillingly down any particular route and will always try to find the best strategy for your business’ needs. If you’re looking for a short term PPC boost or to increase conversion and click through rates on your Adwords campaigns our team can help.

Our SEO experts have experience in social media advertising, alternative search methods, multi lingual search optimisation and website analytics so whatever your web site marketing needs, please do get in touch with us – Short term overhauls or long term projects, we would love to get involved.